Fitting spicy into the complexity of food trends

Chilli trends will move towards flavour more than just heat. The gap in the market will see chilli and fruit combinations such as red habanero mango & green habanero pineapple - sweet & hot.

Jalapeno both red and green will see large growth with the Mexican movement.

Finer products showing minimal seed will continue on the Siracha trend but expect this to change back to seeded as Harissa starts to become prominent.